the wait is over...
Samaki reels - out now
The intersection of convenience and performance
new combos
Available in kids, youth and adult sizes
NEw upf50+ jerseys
Tried, Tested, and True: Our Best-Selling Tackle
the essentials
LOOKING FOR SOMETHING ELSE?
EXPLORE OUR RANGE
our most advanced lure to date
Hardlicious
Designed in Australia and crafted with the highest quality materials - The Hardlicious series has been created to be the most technically advanced hard bodied vibe in its class.
Avalable in 75mm, 95mm & 110mm
A Legend in the Making
Redic
A superior hardbody manufactured of premium ABS materials with supersonic welding to endure the harshest of environments. Redic's are designed from the ground up to utilise the strongest hardware ensuring the end product has the ultimate action to entice the bite from the most elusive of species.
Available in 8 unique models
Tips and strategies from our experts
Fishing Guides
Light Tackle
Estuary Surface Lure Fishing for Whiting
Sand whiting are now a prime target on surface lures over estuary sand flats in warm months, from shore or kayak. Because prawns are key prey, they’ll confidently hit poppers, stickbaits and bent m...
Light Tackle
Targeting Redfin
Redfin perch are common across southern Australia and are a great species for learning lure fishing. While most are small, some Victorian lakes have boom years where 40 to 50cm fish become a realis...
